I planned, produced, and managed a full A/B ad campaign for Xico to promote event space rentals and generate measurable ROI. Working from strategy through execution, I developed two campaign directions; one holiday-focused and one evergreen to test audience response and booking intent.
I created the ads, launched and managed the campaign on Meta platforms, monitored performance, and optimized creative and targeting throughout the run. I also established their ad account structure and workflows to support long-term use beyond the campaign.
In addition to creative production, I tracked analytics and presented performance insights to the nonprofit, helping inform future marketing decisions and positioning their event space for ongoing promotion.
This project highlights my ability to:
- Develop and execute A/B ad strategies from concept through reporting
- Produce performance-driven creative for nonprofit marketing goals
- Manage paid social campaigns, optimization, and analytics tracking
- Present clear performance insights to stakeholders
- Build ad account infrastructure to support long-term marketing success
The campaign combined creative direction with hands-on ad management, delivering both immediate testing results and a sustainable paid media foundation.
