I collaborated with a multidisciplinary production team to edit a cinematic spec ad for ICECO, an outdoor brand built around adventure and exploration. The project brought together Chris Agnese of Inhapi Films, Wolf Prandelli, and Bear Prandelli from WulfenBear Media, along with performances from Luu Dagda and Chris Dagda. My role was to bring the visual and performance elements together in post; crafting pacing, continuity, and tone to deliver a cohesive, cinematic brand film.
I approached the edit with a strong emphasis on narrative flow and visual cohesion. Using match cuts and intentional scene transitions, I guided viewers seamlessly through moments of humor, connection, and discovery; building emotional momentum while maintaining clarity and pace. Sound design and layered visual elements were carefully integrated to enhance immersion and reinforce the brand’s adventurous identity without overpowering the story.
This project highlights my ability to:
- Edit cinematic, story-driven brand content
- Design smooth, intentional transitions that support emotional impact
- Integrate sound design and visual overlays to deepen viewer immersion
- Collaborate closely with directors and production teams to execute a unified creative vision
The final piece reflects my focus on thoughtful pacing, visual continuity, and detail-driven post-production; creating branded content that feels polished, immersive, and emotionally engaging.
