I edited a series of social media A/B test ads for Bear Mattress through my work with side haus agency.
Working from existing brand footage, I partnered closely with the team to execute their creative vision; taking their core concept and expanding it into polished, performance-driven ads built for paid distribution on Meta platforms. The ads ran for several months as part of ongoing campaign testing.
My role was to translate strategy into engaging creative; refining pacing, visual energy, and structure to maximize impact in short social runtimes. I used upbeat stock music, playful transitions, and light motion graphics to reinforce brand tone while maintaining clarity and conversion focus across variations.
To support long-term campaign use, I designed a shared ending slide that was fully editable and delivered clean, organized project files so the marketing team could easily update messaging for different e-commerce sales.
This project highlights my ability to:
- Collaborate with marketing teams to execute and elevate creative direction
- Translate strategic concepts into performance-focused paid social ads
- Create A/B variations optimized for testing and iteration
- Use motion graphics and transitions to enhance engagement without overdesigning
- Build flexible, editable assets for ongoing campaign needs
- Deliver organized project files for scalable client handoff
The final ads reflect strong collaboration; taking an initial vision and bringing it through to fully realized, platform-ready creative.
