I collaborated on full-scale video production for Helix Mattress through side haus agency, working alongside my business partner Luu Dagda across pre-production, production, and post. We also partnered with Hard Copy Media for an on-set production crew.
I contributed to pre-production by developing shot lists, storyboards, and planning materials to guide the visual approach. During production, I directed the shoot, working closely with talent and crew to capture product-focused visuals and performance. In post-production, I edited one of the final videos and helped create supporting B-roll assets.
The team delivered three final product walkthrough videos designed for e-commerce product detail pages, along with a library of B-roll for flexible future use. The edits incorporate motion graphics highlighting mattress features, along with stylized visual effects; such as blue cooling overlays and rotoscoped elements to clearly demonstrate product benefits.
This project highlights my ability to:
- Lead creative planning through shot lists and storyboards
- Direct product-focused video production for e-commerce
- Edit branded product walkthrough content with integrated motion graphics
- Create reusable B-roll asset libraries for long-term marketing use
- Collaborate across teams and production partners from concept through delivery
The final deliverables provide both immediate product education and a scalable visual toolkit for ongoing e-commerce content.
